LET’S BUILD A BETTER WORLD
Timber Framing – The Ultimate Renewable | Australian Forest Products Association | 2022
INSIGHT
People care about the long-term effects of their choices.
THE PROJECT
Steel simply can’t compete with timber framing’s incredible environmental credentials. So we told this remarkable green story.
I worked with graphic designers to write and develop resources across website, print, interactive DM, Ads on Wheels, social assets, posters, brochures, certificates, factsheets, banners, merch and some conceptual creative.
Photographer - Alex Buckingham
Agency - Engine Group
AWARDS & FEATURES
Top ad on Best Ads on TV | 2023 AMI Awards finalist for sustainable marketing
THE RESULTS
people have accessed the creative resources
increase in builders who value eco-friendliness as one of the most important factors in choice of materials
increase in builders who feel positive about timber framing’s environmental impact
decrease in consumers who rate steel as superior
increase in the number of industry supporters helping to market timber framing
Press ad creative was recognised as a top ad by Best Ads on TV
Ad copywriting | Brand writing | Content writing | SEO copywriting services | Website writing | Social media copywriting | Assistant creative direction (production & post-production)