INSIGHT

Noosa isn’t just a destination, it’s a state of being. It’s slowing down, reconnecting and nourishing your soul. 

T H E  P R O J E C T

We created a brand platform to differentiate it as the truly unique place it is. 

My line, ‘Find Your Inner Noosa’, brings the very essence of this beautiful biosphere to life. This project included a series of versatile statics, and a  TVC and online film that was elevated by the hauntingly beautiful track by US musician, "Noosa".

I also had fun writing headlines for hero images.

Director - Jesse Lindermann

Agency - Engine Group