READY FOR TOMORROW
Queensland Resources | New plan launch | 2022
INSIGHT
New economy minerals are an exciting part of Australia’s mining future.
THE PROJECT
I helped write an emotive TVC that inspired people to think differently about the future of mining.
The spot highlights a few of the many new economy minerals we’ll be needing and what we’ll be needing them for—seen through the upbeat, positive eyes of the next generation.
As my first official TVC, this spot has a special place in my heart.
Director - Matt Bamkin
Agency - Engine Group
Ad copywriting | Scriptwriting | Assistant creative direction (production & post-production)