MAYD

USER GOAL

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CHALLENGE

Mayd needed to introduce their new offering to busy CEOs and GMs of growing businesses in a way that cut through the noise.

MESSAGING STRATEGY

I wrote strategic, conversion-focused articles and LinkedIn posts to position MarketingMayd as a practical, no-nonsense alternative to typical agency or in-house models.

I focused on:

• Empathising with the reader’s pain points

• Empowering them with practical advice

• Clearly communicating MarketingMayd’s offering

• Ensuring tone of voice was direct and different

• Ending with a strong CTA that positions MarketingMayd as the ideal partner

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