THE BGG APP

An organisational tool to help you stay on track in all areas of life.

USER GOAL

Download the app and start a free trial.

CHALLENGE

The process from download to starting the free trial needed to be super easy and feel quintessentially BGG.

SOLUTION

I wrote email and web copy that reframed feature lists into real-life benefits, gave clear CTA’s and included a simple set of instructions telling users exactly what to do and what to expect—all while staying true to BGG’s tone of voice.

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Biomecentric landing pages