THE BGG APP
An organisational tool to help you stay on track in all areas of life.
USER GOAL
Download the app and start a free trial.
CHALLENGE
The process from download to starting the free trial needed to be super easy and feel quintessentially BGG.
SOLUTION
I wrote email and web copy that reframed feature lists into real-life benefits, gave clear CTA’s and included a simple set of instructions telling users exactly what to do and what to expect—all while staying true to BGG’s tone of voice.
